Welcome to Destination Sundsvall – where city, nature and coast come together.

This page is designed for travel professionals looking to create distinctive Nordic experiences. With a compact setting and strong mix of culture, gastronomy and soft adventure, Destination Sundsvall offers flexible opportunities for both FIT and groups.

Looking for something specific? We’re here to help.
Not all gems are obvious – start discovering ours.

Sundsvall is the destination where vibrant city life and magnificent nature exist in perfect harmony. Here, historic charm stands alongside innovative architecture, a thriving cultural scene, and easy access to the sea, forests, and mountains.

From bright summer nights along the coast and culinary experiences inspired by local ingredients to crisp winter days filled with adventure in the heart of northern Sweden – Destination Sundsvall offers something to discover all year round.

Destination Sundsvall – Not all gems are obvious

Destination Sundsvall offers a compelling and commercially attractive addition to any Scandinavian itinerary. Strategically located between Stockholm and the High Coast, the destination combines accessibility with authentic Nordic experiences — all within close proximity.

Your clients can explore one of Sweden’s most remarkable historic city centers, discover coastal and forest landscapes just minutes from downtown, and engage in year-round activities that range from soft adventure and cultural immersion to premium culinary experiences.

Sundsvall delivers strong storytelling potential: a resilient city reborn in stone, a vibrant cultural scene, and a forward-looking region shaped by innovation and sustainability. The compact geography allows for seamless logistics, flexible program design, and high guest satisfaction — whether for FIT, groups, incentives, or themed tours.

Partner with Destination Sundsvall to create distinctive, well-curated programs that combine heritage, nature, and modern Scandinavian lifestyle — all in one destination.

Travel to Destination Sundsvall

Nothing brings us more joy than seeing visitors eager to explore Sundsvall. Here, you will find all the information needed for traveling to and around our beautiful destination. To ensure that future generations can experience our breathtaking landscapes as wonderfully as we do today, we must support one another in our efforts for sustainable tourism. On this page, we not only provide details on how to reach Sundsvall and navigate within the area, but we also offer insights on how to travel responsibly. Discover our tips for mindful travel and make a positive impact during your visit.

There are many ways to reach and explore Sundsvall and its surroundings. By considering the climate footprint of your trip, you can make conscious choices that fit your travel options.

By Train: Visit https://www.sj.se/ or Norrtåg for train schedules and routes to Sundsvall.

By Car: Check Trafikverket startpage and Trafikverket's traffic information for real-time updates on road conditions. If you have an electric vehicle, you can find charging stations and accommodations equipped with charging points.

By Bus: Use Ybuss to travel to Sundsvall, and within the region, Dintur offers local transportation options.

By Plane: For those who prefer to fly, Sundsvall Timrå Airport, SAS provides convenient access to the destination. On SDL Airport you can find all information you need about the airport.

To fully experience Sundsvall's beauty, consider exploring on foot or by bike, allowing you to engage with the natural surroundings and local culture through all your senses.

Care for nature

Nature is one of Sundsvall’s greatest assets — always close, always accessible. From coastal trails and archipelago landscapes to deep forests and scenic viewpoints, we invite you to explore responsibly and help preserve these environments for future generations.

Respect the Right of Public Access (Allemansrätten)

In Sweden, everyone has the freedom to roam — but with that freedom comes responsibility. Show consideration for wildlife, landowners, and fellow visitors. Leave no trace and take only memories with you.
Movie Allemansrätten in English (long version)
Movie Allemansrätten in English (short version)

Hiking in Destination Sundsvall

Enchance your experience with a local guide

Discover hidden gems, unique coastal environments, and forest landscapes while learning more about the region’s nature and heritage from knowledgeable local guides.

Plan ahead for a safe and enjoyable visit.

Check the weather forecast, be aware of potential fire bans, and review accessibility and opening hours before heading out. Good preparation ensures a better and safer outdoor experience.

Choose wisely and pack smart.

Select trails and activities that match your ability level. Wear appropriate clothing, bring water, and be prepared for changing Nordic weather conditions.

Together, we can ensure that Sundsvall’s nature remains as inspiring tomorrow as it is today.

Household with resources

We all need to help each other take responsibility for how and when we use our resources. Electricity and water should be available to everyone regardless of time, and nature should be kept clean from litter.

Use the containers available for sorting and recycling where you are. If they are missing, take your waste to a recycling station.
Use water sparingly when showering and washing dishes. Take care of the water in nature and consider where you empty dirty water, dishes, or wash yourself.
Feel free to fill your bottle with Sundsvall's good tap water instead of buying.
Save electricity in any way you can, especially during peak consumption times: 7-9am in the morning and 5-7pm in the evening

Discover Destination Sundsvall at your own pace

Explore beyond the busiest moments.
At certain times of the year, Sundsvall attracts many visitors. By choosing to travel outside peak periods and major holidays, you can enjoy a more relaxed, authentic, and personal experience.

Experience the changing seasons.
Embrace the magic of late winter’s sparkling “fifth season,” the fresh energy of early spring, or the colorful calm of autumn along the coast and in the forests. Each season offers its own atmosphere — and its own reasons to visit.

Look beyond the highlights.
Step off the main paths and uncover hidden viewpoints, peaceful coastal trails, forest lakes, and small-scale cultural experiences that reveal another side of Sundsvall.

Reconnect by disconnecting.
Find space for stillness, reflection, and nature immersion — whether along the shoreline, on a quiet hiking trail, or overlooking the landscape from one of Sundsvall’s scenic viewpoints.

In Sundsvall, slowing down often leads to the most memorable discoveries.

Choose Local in Sundsvall

Supporting local producers, food artisans, and experience providers helps sustain a vibrant community and ensures that your visit leaves a positive impact.

Taste the flavours of the region.
Discover Sundsvall’s food craftsmanship by visiting local farm shops, artisan producers, and food markets. When dining out, ask for locally sourced ingredients and seasonal specialties that reflect the character of the region.

Engage with local culture.
Deepen your experience by taking part in local traditions, meeting artists and creators, and attending cultural events, concerts, and exhibitions throughout the year.

Bring a piece of Sundsvall home.
Join a workshop in local crafts, design, or culinary traditions — and return home not only with a souvenir, but with a story and a skill to share.

By choosing local, you become part of Sundsvall’s living culture — today and for the future.

This is Destination Sundsvall.

Seasons and weather in Destination Sundsvall

In Sundsvall, the changing seasons act like nature’s own masterpiece — transforming the landscape with shifting light, colors, and atmosphere throughout the year. Each season reveals a new perspective, offering visitors a different way to experience the destination.

Winter arrives quietly, covering forests and coastline in crisp snow and soft northern light.

Take a trip to a outdoor cabin

Spring awakens the landscape with fresh greenery and longer days filled with possibility.

Stora torget in Sundsvall

Summer brings bright nights, lush surroundings, and life along the coast and in the city.

Beautiful views in the summer

Autumn concludes the cycle with clear air and striking colours that paint the forests in gold and amber.

Autumn is great for adventures

No matter when you visit, Sundsvall offers a distinct seasonal character — each one equally beautiful, each one worth discovering.

Winter in the city