DESTINATION SUNDSVALLS BRAND

Together for a stronger and more sustainable destination

Destination Sundsvall's visual sender is a unifying symbol for destination collaboration between the municipalities of Sundsvall, Timrå and Ånge. A common sender strengthens and facilitates the hospitality of those working to market the destination's visitor destinations.

The collective range of destinations makes it easy for all residents to be good ambassadors for the entire destination. This in turn increases pride in our destination and what we can offer our guests. Here, the common message is a good reminder of our different destinations and reasons for visiting. It helps us to look across municipal boundaries. Showcasing our overall offer with a common sender can be what makes visitors choose our particular destination.

Clear packaging shows that we have something for everyone with our large and varied offer, which is crucial to attract visitors. The common sender not only helps to attract new visitors but also to retain them by creating a memorable and coherent experience.

Download the Destination Sundsvall logo here. zip, 44.8 MB.

Download the mobile logo for Destination Sundsvall here. zip, 118.1 MB.

A diversity of experiences that together create a common destination

Our destination has many reasons to visit. It is by presenting and packaging our destinations and experiences that we can get visitors to choose us instead of others.

Focus on the visitor
Anyone who has found an interesting destination wants to know how to get there. However, it is not important for the visitor to know in which municipality the destination is located. By blurring the municipal boundaries, we can attract many different types of visitors to a variety of destinations.
When we market Destination Sundsvall, we need to concretize, package and highlight reasons to visit that appeal to specific target groups. We need to prove to them that it is worth visiting us.

We do this by attracting and encouraging visits according to the formula: Experience X in Destination Sundsvall.

Experience the beaches in Destination Sundsvall
Experience events in Destination Sundsvall
Experience the sports holidays in Destination Sundsvall
Experience the adventure in Destination Sundsvall
Experience the good life in Destination Sundsvall.

The destination logo

To highlight the extended experience of "Destination Sundsvall", we add the word destination and a place icon placed in a shield to the existing logo for
the Sundsvall place brand. The logo is available as portrait and landscape versions in different colors.

We primarily use the portrait logo. The landscape version is used when the portrait version is not suitable for application. Favicon is available for Destination Sundsvall's digital channels.

The logo comes in three different color schemes in both positive and negative versions. Which color version you choose in which context is free and should be varied with advantage. The positive versions are used on a light background and the negative versions on a dark background.

The logo is a coherent unit available in portrait and landscape format. It may not be modified and appear in any other variations. It is not allowed to separate the shield with destination from the Sundsvall place brand. It is also not allowed to change the distance between them, their mutual size ratio
or how they are placed in relation to each other. The logo may not appear in anything other than black or white.

You can read more about the basics of the trademark in Dela Sundsvall, Sundsvall's place brand portal.