Birsta - Destination Sundsvall's hottest shopping area
Are you in the mood for shopping? In Destination Sundsvall you will find one of Norrland's largest shopping centers - Birsta City.
Find the shoes you've always dreamed of and the jacket that matches your jeans. Welcome to stroll around 40,000 square meters, among 90 shops, restaurants and cafes.
Nine kilometers north of Sundsvall right next to the E4 you will find Birsta City. One of Norrland's largest shopping centers in one of Sweden's hottest shopping areas. Here you'll find world-famous chains and local niche favorites, with IKEA as your nearest neighbor.
Here you can shop from budget to luxury. In Birsta City you will find stores such as H&M, Hunkemöller, Håkanssons, Intersport, Scorett, Levis Store, Lagerhaus, Lyko, Polarn O. Pyret, Newbie, Peak Performance, Rituals, Volt, Vila and Cervera. Birsta City is easy to get to by car and you will find over 2,500 free parking spaces adjacent to the shopping center.
Sustainability and conscious consumption
Are you looking for inspiration for a more circular and sustainable everyday life? Then check out the award-winning Circuit store. Here you'll find 27 active partners encouraging conscious consumption and offering second-hand goods, repair services, rentals, swaps and flea markets.
Everything in one place
In Birsta, you'll also find much more than just the Birsta City shopping center. It's one of Sweden's hottest shopping areas, perfect for a full day of activities and varied shopping. You'll find everything from new potting soil and outdoor furniture to prams and hot tubs, so remember to bring your trailer.
In Birsta you will find, among other things; IKEA, Bauhaus, Motonet, Power, Elgiganten, NetOnNet, Clas Ohlson, Rusta, Jula, EKO, ÖoB, Mio, Jysk, Granngården, Blomsterlandet, Hööks, Babyproffsen, Stadium, Sportringen, Myrorna, Lager 157, Leos Lekland and We Are Padel.
If you want to satisfy your hunger and eat something good, there are several restaurants. You will find McDonald's, Max, YumYum, Birsta Kolgrill, Mister York, Jureskogs, ChopChop, Restaurang Cupolen and Subway.
Good to know
Birsta City has around 4 million visitors per year and has been named Sweden's Most Popular Shopping Center in 2010, 2011 and 2016.
The Circuit store was awarded at the Mapic Awards 2023 in Cannes, France when it won the title "New Retail Concept". The Mapic Awards is a prestigious retail event that celebrates excellence, innovation and creativity.